Effectively marketing to your prospective and existing customers is key to growing your business...

Lead management capabilities, combined with a full view of your customer data, allows you to analyze all your marketing efforts, obtain accurate lead conversion rates and better assess ROI.

Benefits

Manage and analyze leads from diverse sources—your website, CSV and XML imports, cold calling and referrals.



Create targeted campaigns by segmenting your audience (based on demographics, product interest, and so on) and designing messages and offers for each group.



Track, analyze, and optimize trade shows, direct mail, advertising, and promotions so that marketing efforts are focused on the most effective campaigns.



Identify the activities that generate the most sales revenue by directly tying every sales dollar back to its campaign source.